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Supermodel teases a release date of May 2, 2024.
February 28, 2024
By: Rachel Klemovitch
Assistant Editor
Supermodel Bella Hadid plans to launch her own beauty brand, Orebella. She teased the release on Instagram and TikTok announcing the release date May 2, 2024. The post included an abstract teaser along with the caption, “ Orebella… Reveal your alchemy.” Hadid has not revealed what will be included in the collection, however, she has filled a trademark that suggests the brand will be scent-focused. The trademark is listed at BKH Essential LLC and can include products such as fragrances, body oils, body lotions, shampoos, conditioners and styling creams.
View this post on Instagram A post shared by Bella 🦋 (@bellahadid)
A post shared by Bella 🦋 (@bellahadid)
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